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Why Clear Website Navigation Keeps Visitors on Your Site
Your website’s navigation is like the sign above the aisles in a store. It tells visitors where to go and what they’ll find when they get there. If those signs…
Get Found in Your Own City: Is Your Site Optimized for Local Search?
When someone searches for a service online, they often add two little words: “near me.” Whether they’re looking for a plumber, hair salon, or restaurant, cust…
Why Showcasing Your Work Online Attracts More Customers
When people visit your website, they are looking for proof that you can deliver what you promise. Telling visitors what you do is important, but showing them is…
Why Website Security Builds Customer Trust
When customers visit your website, they want to feel confident that their information is safe. One of the quickest ways to lose that trust is by having an unsec…
Why Fresh Website Content Keeps Customers Engaged
A website is never “finished.” While the design and structure may last for years, the content needs to stay fresh if you want customers—and search engines—to se…
Why Tracking Website Visitors Helps Your Business Grow
Many small businesses treat their websites like digital brochures—something customers can glance at, but without any way to measure how effective it really is.…
Why Simple Websites Work Best for Small Businesses
When it comes to website design, less is often more. Many small businesses fall into the trap of cramming too much information, too many colors, or too many fea…
Why Reviews Build Instant Trust on Your Website
When potential customers land on your website, they are often asking themselves one question: “Can I trust this business?” Reviews and testimonials answer tha…
Make It Easy for Customers to Contact You
One of the simplest ways to lose potential business is by making it difficult for customers to reach you. If a visitor has to dig through multiple pages or sear…
Why a Fast Website Matters for Small Businesses
When it comes to your website, speed matters more than you might think. Research shows that most people will leave a site if it takes longer than three seconds…
Why Every Small Business Website Needs a Clear Call-to-Action
A website without a clear call-to-action is like a store without a checkout. Customers may browse your site, but without a clear next step, they leave without e…
How a Mobile-Friendly Website Helps You Win More Customers
More than 60% of all web traffic today comes from mobile devices. That means most of your potential customers are checking out your business on their phones — n…
Drive Revenue Using Website Forms and CTAs (Call to Action)
Forms on websites are nothing new. They have always been around to aid in collecting information for your websites users. But how much time have you spent refle…
AI is NOT going to take your job
AI has been the topic of discussion as of late. You can't read an article these days without a mention about it. And most of the click-bait I've seen is how "AI…
Automations can save you time and money
There's many things that companies still like to do the old fashioned way. There's nothing wrong with that at all. You're always going to have customers that ap…